Russia Data Set

In the world of B2B sales, the sales consultant is like an experienced navigator , who helps companies navigate seas of uncertainty and opportunities.

Just as a navigator plots precise routes and avoids obstacles to take a ship to its destination, the consultant guides clients and companies on the ...

This is a phrase that worries me every time I hear it. Another one that also worries me is:

“I serve any company that needs service X.”

What's the problem?


They do not help define the target audience. And this has repercussions for the entire business, but especially for B2B prospecting ...

In an online event for more than 3,000 participants, Econodata, a startup from Rio Grande do Sul specializing in data for B2B prospecting, announced a tool that offers free leads for sales professionals to prospect without paying anything.


When conducting a survey with a group of 300 salespeople ...

If you've ever tried to identify companies in the B2B market, you know that finding the right audience can be like looking for a needle in a haystack.

But what if there was a way to use logic to “classify” the market and focus on the most relevant sectors?

The good news is that there is a way ...

A free e-book on how to choose the ideal home appliance is an example of rich material that can transform the marketing approach of an e-commerce for this type of product.

These contents not only educate and engage your audience, they are also strategic tools for capturing qualified leads.

Next ...

Once upon a time, there was an enchanted kingdom of communication and marketing, where companies and customers lived in harmony. This was only possible thanks to a magical tool called storytelling. This ancient art, mastered by few, had the power to transform simple messages into engaging narratives ...

Consultative selling is a sales approach that focuses on understanding customer needs and challenges to offer personalized solutions.

This technique creates a different shopping experience and strengthens the relationship between seller and customer, increasing the chances of closing deals.

But ...

Choosing a performance agency is a very important task for the company that has decided to take this step.

Firstly, because this is not such an easy step to take.

If you already have a marketing department working on your ads and campaigns, moving to an agency is a logistical undertaking.

You ...