Russia Data Set

Website Security
Do new users feel safe leaving their personal information on your website? Have you clearly outlined the protocols your company has adopted to provide adequate security to the end user?

Clicks per action
Does your site require too many steps to complete simple actions? Can you ...

Better SEO will reflect better on your business because of how the algorithm works, making sure that websites that are performing properly make it to the top of search results. Having things on your website that are out of place will make it look like your business is shady or unreliable, and SEO ...

For those of us who work in B2B Marketing or Sales, talking about funnels or pipelines is common. The fact that a pipeline exists shows that there is a pipe, more precisely a “funnel”. Like every funnel, the pipeline has an entrance and an exit opening. It is no coincidence that the entrance is ...

The pandemic has completely changed the way businesses operate: new ways of working, new product and service offerings, different ways of relating to our customers in a world that suddenly became more digital than ever. In the midst of all this, what are the B2B digital marketing trends for next ...

To understand Account Based Marketing, I like to draw a comparison with Lead Based Marketing.

Account-based marketing works, unlike lead-based marketing, as a strategy to open conversations with specific accounts , i.e. with a list of target companies. In contrast, lead-based marketing does not ...