Russia Data Set

The day-to-day lives of marketing professionals are marked by constant challenges. After all, how can you invest in innovative initiatives without knowing whether they will bring the desired return? In this context, calculating ROI is essential to outline strategies that guarantee good results ...

To begin, let's talk about a very practical, effective and extremely important model for measuring your results: the impact matrix.

The Impact Matrix is ​​nothing more than an effective tool that can help organizations convert strategy into action. Also known as the Performance Matrix, it provides ...

Unfair competition due to keywords. This has been one of the most talked about and controversial topics in recent days, as two retail giants – Magalu and Via Varejo – have entered into a legal dispute over it.

Anyone who works in digital marketing has inevitably, at some point in their career ...

In 2020, with the quarantine as a consequence of the spread of the Covid-19 virus, the 'new normal' came into our reality and we had to reinvent the activities that we could previously do normally. One of these was the way we shop.

According to the NielsenIQ|Ebit Webshoppers survey , e-commerce ...

There is a lot of talk about media attribution, but do you know what this attribution actually is? It is the ability to know the influence of each of the media channels that the customer used in each of their sales. There are several channels and messages that generate the final purchasing decision ...

If you're looking to improve the results of your media campaigns and optimize your return on investment (ROI), you're not alone.

Many marketers are faced with the challenge of how to optimize their media campaigns to achieve more impactful results. Fortunately, optimizing them is an art that can ...

Brazil is undergoing a significant demographic transformation, with its population aging. This phenomenon brings with it a series of challenges and opportunities for the financial market, especially with regard to meeting the needs of retirees.

In this content, we explore how the aging of the ...

Acquiring a customer is just the beginning. The real key to any business’s success is retaining them, so that new business can be closed and the relationship of trust can be maintained. According to the Harvard Business Review , increasing customer retention by just 5% can result in a 25% to 95 ...