Russia Data Set

Many SMEs have small teams and, although the challenge may seem great, it is possible to ensure productivity without having to expand the number of employees and resources to carry out the company's activities. Below are some tips to improve the productivity of your lean team:

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Poor business management can lead to a number of problems within a company, such as lack of control over planning, accounts, customer service, staff and even the entrepreneur's emotional balance. The main reason for these errors is a lack of knowledge and understanding of topics related to ...

The economic recession that has hit the country since 2015 has been directly affecting the pace of business and cash generation of companies. This recessionary scenario generates a very uncomfortable situation, but common in times of crisis: default. According to data from Serasa Experian , released ...

The huge volume of data collected by companies does not always mean that it will result in better analyses. This has been a major difficulty for organizations in relation to Big Data : a lot of information, but no knowledge and critical analysis. Collecting data is not a problem most of the time ...

It is impossible to ignore the power of technology in today's business reality, regardless of the segment and size of each business. Digital transformation is a term that is often misunderstood by managers of micro and small businesses. The misconception that it is an expensive and unnecessary ...

The life of an entrepreneur is driven by daily challenges. After finally getting the idea of ​​opening your own business off the ground, it is time to keep it sustainable and prosperous. There are several difficulties in establishing yourself in the market. However, technology, if used well, can be ...

Every beginning of the year is marked by planning, developing new strategies and searching for solutions that provide improvements for the company. Therefore, it is common for large consultancies and professionals considered as references in the market to create an IT trends report for that year ...

In the B2B marketing environment, understanding who your ideal customer is contributes to the success of any strategy.

Unlike the B2C market, where purchasing decisions are more emotional and less complex, in B2B, dealing with customers means interacting with professionals who have a high level of ...

Content Marketing is a powerful strategy to attract customers, increase visibility and position your company as a reference in the market.

This is because it uses information and exclusive tips that aim to help potential customers and educate them about the advantages of consuming your product or ...

There is a well-known term in the Digital Marketing universe to refer to companies that base the success of their campaigns on gaining more followers: vanity metrics.

Measuring the effectiveness of a strategy based on the number of followers or engagement is not uncommon. On the contrary, most ...