Russia Data Set

Competitive intelligence involves both quantitative and qualitative insights. To gain the most comprehensive understanding of your competitors’ social channels, you need to explore how they present themselves across each platform.

Start your analysis by asking these three key questions:

How active ...

As AI’s role in social media evolves, we know brands will need to make quick decisions on how best to embrace it—especially regarding customer data use, human involvement and monitoring biases. The pace and complexity of these changes mean you need to trust your software partners to consistently do ...

Four Seasons, the global luxury hotel company, is reminding everyone that the best present to give is presence—especially poolside or beach-side at one of their resorts. In the first video for their #FourTheSeason campaign, the brand features a stack of presents lounging at the pool, enjoying a ...

Insight into your audience’s age, location and interests helps you tailor your messaging. This deeper understanding of who’s engaging with your content lets you create campaigns that directly address their interests and boost conversion rates. This could be through more targeted ads or curated ...

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers?

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to ...

Speaking of well-known creators, partnering with them as part of your influencer marketing strategy can be a great way to reach an even wider audience on TikTok.

If users see a familiar face, such as a social media influencer, athlete or celebrity, they’re likely to stick around and watch, share ...

Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is the choice for sharing and enjoying images. In the last few years, Meta launched Instagram and Facebook Reels. If you’re not using them already ...

By linking social engagement metrics to indicators like session duration, bounce rate and conversion paths, you can illustrate the direct impact of social strategies on business results. Such as increasing lead generation, improving customer retention and optimizing the customer journey.

With AI ...

Then, you can take it a layer deeper. Our platform offers a bird’s-eye view of what’s working and what’s not, and enables you to dig into post-specific details. Engagement rates, likes, shares and comments tell you what types of content your audience loves. Is it videos, images or text updates? By ...

Check if the content you want to repurpose is evergreen or time-constrained. An article that performs well year-round may be easier to repurpose right now, while event-specific or seasonal content may need to be carefully scheduled before posting.


Repurposing content for social media also means ...