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Despite the increasing competition in the digital world, email marketing remains a powerful way to promote your products and services . Sending email promotions is one of the most effective strategies to attract and retain customers.

By reaching your potential customers' inboxes directly, email ...

Imagine opening your inbox and finding an email that, instead of enticing you, makes you frown because its design is complicated and very unattractive. This is a common scenario in a world where most brands that do email marketing seek to stand out , but few actually apply the best practices for an ...

There are numerous factors that affect email deliverability – some are under your marketing department’s control, while others are not. Here are some of the top factors with tips to improve your deliverability statistics:

1. Bounced emails
Bounces are emails that never make it to the inboxes of ...

To understand and segment your audience, start by gathering information about your subscribers . This can include demographic data such as age, gender, and geographic location, as well as more detailed information about their interests and behaviors.

Use analytics tools to study your subscribers ...

There's nothing more annoying than waiting, especially for someone to do something in a work situation. The action or response you expect could affect the work you're doing and you could find yourself in a dead end until that person acts or sends you the information you need.

In these situations ...

Email marketing is a fundamental channel in the digital world, connecting companies with their audience in a personal and direct way. However, in a crowded inbox, how can your email stand out? The key lies in the art of creating visually appealing emails.

In this article, we'll explore how a ...

Just as important as having a great inbound marketing strategy is knowing which metrics you should analyze to determine if it is effective.

Inbound marketing (i.e. emails, blog content, social media, ads, and everything else you do to attract customers to your brand) is critical to success. You ...

ESPs can vary significantly in their feature offerings. More established ESPs, such as Mailchimp or Constant Contact , include features outside of email marketing, such as website editors or marketing ads. But most ESPs include these core features:

Drag and Drop Email Campaign Editor : Most people ...

Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn't enough.

Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing strategies that take ...

A really interesting topic, regarding the creation of Content Marketing, is whether brands ask their customers what topics interest them and how to do it.

In the Marketing sector, users are constantly asked questions and often the answers are not channeled. This is because a high budget is needed ...