SEO, to optimize your content for free

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Net profit margin provides the most comprehensive view by accounting for all expenses, including taxes, interest, and operating costs, as well as cost of goods sold. It is essentially the amount left over after all the costs of running the business are deducted.
Knowing your profit margins also provides additional insight into key aspects of your business, such as:

Pricing Strategy. High margins suggest you’ve struck the right balance – pricing your products or services high enough to cover costs and generate profits, while still remaining attractive to customers.

Natural referencing (SEO) is the act of appearing lithuania telegram number database without paying for advertising in the first results of a search engine. To please the algorithms, many factors come into play such as loading time, content quality, adaptability to mobiles, etc.

To optimize your natural referencing, you must act on 3 levers:

the technical aspect of your site (loading speed, security, responsive design, etc.);
quality content that meets the needs of the Internet user (value), and the requirements of the algorithms (keyword, tags, etc.);
internal, external, inbound and outbound links.
Concretely, the advantage of SEO is to appear in the first results of Google to have a maximum of visitors on your pages.

For example, when your prospect types the query “how to grow tomatoes”, your article is quickly offered to him. The article is complete and interesting so our future customer browses your site further.

He now knows about your company and will use it when making future purchases.

If SEO is said to be free, it is because it does not use paid advertising to promote a brand, because that is what SEA (Search Engine Advertising) does. Moreover, SEA means advertising on search engines.

This involves bidding on keywords and buying advertising space. By investing in this strategy, you are aware that you are paying for the visibility of your site and that you are not trying to please Google. This means that the day you stop investing, your website returns to complete anonymity.

However, it is entirely possible to combine SEO and SEA in order to benefit from the advantages of both strategies.

5. Use social media to find new customers
Social networks now play an important role in the consumer purchasing journey.