Picture this: the CEO of a reputable company fills out a form on your site to download an eBook and then you reach out to them and tell them what your company does, they respond favorably. Score!
So you email them back hoping to schedule a product demo, but then they don't respond.
You wait. And wait. And wait. Still, nothing at all... you will not hear back from this person.
Instead of sitting back and twiddling your thumbs, you'll want to follow up with this person and try to get back on track. After all, they are a potential customer and you shouldn't let the sale go that easy!
Don't know or are unsure how to follow up ? In this uk email database post, we share 15+ sales follow-up templates that will streamline your internal sales process and increase the responses you receive.
The power of a follow-up email
According to statistics, adding a single follow-up email to your campaign can help you convert 22% more leads. Pretty powerful, huh?
At the end of the day, remember: the prospects you're emailing are busy people, and they probably receive dozens or hundreds of emails from sales reps in their inboxes, every day.
So you want to write a follow-up email that gets results.
With this in mind, if your initial email goes unanswered, don’t assume your prospect isn’t interested or is turning you down. It could simply mean that they haven’t seen your email or are too busy to respond. That’s why it’s important to create a proper SaaS email templates in the initial phase, then use the right follow-up message.
Pro-tip: How many times should you follow up? As many as the situation requires.
While most reps follow up with leads once or twice and then give up, following up a fourth, fifth, or sixth time can make all the difference.
Check it out: As this study shows, when you follow up with your prospect for the sixth time, your response rate skyrockets by a whopping 27%...
email response
Image source .
Moral of the story? Be persistent and keep reaching out!
15+ Follow-Up Email Examples
Need some inspiration? Here are 16 follow-up email examples you can steal and some email template builders to choose from.
1. This email referring to Adele
You can bet your potential client will laugh when they see this email in their inbox:
email tracking 1
Image source .
With this email, you're basically calling out your prospect for misleading you, but doing so in a way that isn't too aggressive.
With any luck, your potential client will feel bad for not responding and will get back to you right away.
2. This email referring to friends.
Here's another light-hearted and fun sales follow-up email you can use:
email tracking 2
Image source .
Again, the beauty of this email lies in the fact that you are calling out Follow your lead in a way that is neither rude nor aggressive.
That said, be sure to only use this email for leads who are, say, 30 or older – younger ones may not receive the Friends referral.