Have you heard of this tool and have you had the opportunity to use it? If your answer was no, I'll tell you a secret: you've probably come across this button or used it in some situation (contact, complaint, question). You may not remember it, but you've used this "little button" to fill in a field with your phone number or become a user for a certain company.
Click to call comes from English and, literally translated, means “click to call”. Its function is to facilitate the various types of paid ads on Google Ads, with a button called “Call now” being configured, allowing users to uk number listmake a call directly from the search page or within the company’s website to its business phone number. The button available in the ads allows you to evaluate the return of users, through Google Ads’ own metrics. This option can go hand in hand with your CRM strategy, improving the relationship between customer and company.
Most of the time, the button is configured for users who will access it via smartphone, but there is also an option for desktops where the call will be made via Google Hangout. For company websites, it is common to insert the button option for landing pages and/or forms, and Google My Business also has this option so that users who find your business have the possibility of contacting it.
Click to Call connections, why do it?
"People are increasingly seeking services and products through digital means, but even so, they are still resistant to some purchases. Talkers, people who do not know how to use technology or older people, are the users of calls and SMS and are the most resistant to making decisions and solving complex issues within the digital world.
The audience that doesn't like calls are those who seek to resolve issues via chat, while those who prefer calls feel safer to resolve issues, make decisions and ask questions over the phone. With that in mind, companies assessed whether it would be possible to make both options available so that the customer feels safe and comfortable completing their purchase or solving their problem, then arriving at the click to call button.
Therefore, click to call is a form of contact that guarantees more security, presenting the business to the customer, and makes the connection between the customer and the company real and lighter, generating potential customers for the business. There is indeed an efficiency in the “old method”, via phone call. See 3 facts that prove its efficiency .