More information can be found here . If, on the one hand, you have a strong simplification regarding the management of your Google Ads advertising campaign, on the other hand, you have limited control over what happens. Another negative aspect could be, for you, the budget. The €100 per day, recommended to allow the optimization of the campaign, could represent a figure too high for your pockets. How to create and optimize a Performance Google has created this video tutorial that provides you with all the instructions you need to create and optimize the Performance Max campaign to increase direct bookings (conversions) on your hotel website.
It is in English, but here is how you can activate the subtitles new zealand email list in Italian: go to settings (icon with the wheel symbol), choose Automatic translation, then, Italian. The first step is to go to Tools & Settings > Business Data and create your hotel data feed by choosing it from the map. Now you are ready to create your new campaign by choosing Sales as the objective. Select (or create if you haven't already done so) your conversion objective. More information can be found here . Once this is done, select Performance Max as the campaign type. Among the settings available to you, you can set the conversion value.
This is in case you have special rooms or packages that bring you more revenue. Another step you need to pay close attention to is compiling your asset group . It is very important that you monitor their performance. Not all images, titles and descriptions you insert have the same impact on your audience. Spend time on this aspect to replace the assets with poor performance. More information can be found here . In addition to the asset group, you can also set audience indicators. To ensure that your ads are relevant, you can choose the age, gender, interests and other characteristics of your audience.
Max campaign on Google Ads?
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