Why step emails are suitable for B2B businesses

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"Let's communicate the attractions of the facility." "Let's promote it by focusing on the characters." "Wouldn't it be better to sell discounted tickets?" Various ideas were put forward and tried out on a trial basis, but none of them worked. Therefore, customers who visit our theme parks, What kind of customer are you? What is the purpose of your visit? What information do you want to know? We looked into these issues again. First, we looked through our database to see if there were any commonalities between customers who visit the park repeatedly.


Visit during a certain period such as summer vacation or iceland telegram database winter vacation Visit on special occasions such as birthdays Visit on a special event day We found that many customers visit the park repeatedly on days like these . Implementing email marketing One to One Marketing Practice Here's what we did. Let's take a closer look at each one. 1. Email marketing Company B, which operates a theme park, was already issuing e-mail newsletters, but they sent the same information to all registered customers without narrowing down their audience to any particular segment.


However, after realizing that many customers visited on the days of exclusive events, they began email marketing, customizing the recipients and content of newsletters. Email marketing is a marketing technique that sends the right information to the right people at the right time. When applied to Company B, Annual pass available Number of uses per year Time since last visit Using these findings as a reference, we divided the segments to which we would send email newsletters and reviewed the content and timing of the newsletters.