With HTML emails, you can set up CTAs that easily induce customers to click, and it is also easy to measure the effectiveness after delivery. By the way, HTML email is also useful when you want to send a "personal letter-style" step email in B2B. Even if it is a text-only structure without images, you can create a personal letter-style step email that will increase the open rate by using HTML tags. Use it differently from email newsletters It is important to distinguish between step emails and e-mail newsletters.
Step emails are sent automatically according to a preset panama telegram database schedule and content, so they are not suitable for sending timely information. On the other hand, e-mail newsletters can always send new information, but people who register midway cannot read back issues. Therefore, we recommend that you send out step emails for things that you want everyone to read, such as the background, philosophy, and benefits of the brand, and email newsletters for the latest information and campaign information.
Tools to help you create and send step emails Tools to help you create and send step emails The following two tools are useful for creating and sending step emails. Email delivery system CRM tools and MA tools Email delivery system An " email delivery system " is a system for efficiently creating and delivering various types of email. In addition to automatically delivering emails, it is also easy to measure the effectiveness of emails, such as their open rate and click rate.