The benefits of fan marketing

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This makes it easier to carry out promotional activities that match customer needs, which is expected to lead to increased sales. ■ Issues that can be solved through API integration and specific implementation examples Industry All businesses with brick-and-mortar stores What we want to solve We want to link store visit and purchase information with customer information to deliver information tailored to each customer. Specific implementation example ・By linking with store visit point applications such as "Pit Touch," rankings can be created based on the number of visits, and special offer emails can be sent.


・ By linking with purchase information from POS systems, etc., emails inviting customers to return to the store can be sent based on the last purchase date. Summary: Customer information thailand telegram database can be used in a wider range of ways by integrating systems, and it can even be integrated with the Synergy! API! An API is an interface that connects programs together, and API integration makes it easy to introduce various functions from external services. A major benefit is that it can significantly reduce development costs and man-hours, leading to improved development efficiency and service expansion.


On the other hand, because using API integration means relying on functions from external services, it is necessary to carefully consider how to respond when the service provider changes specifications or a problem occurs. It is important to understand the basic structure of API integration and use it to its full potential. Synergy!, a cloud service that supports CRM activities, provides a database API that can be linked to the customer database stored in Synergy!. Utilizing customer information is an important point in system integration, such as operating a membership site or acquiring purchase history data on an EC site.