Contests can be very effective because by nature people like to play, especially on a social network, and win!
Therefore, if it is well designed, it usually has a good level of organic participation.
However, here too we can use Facebook ads to increase the impact.
These activities can be done with various objectives in mind, however, we are going to focus on how to get quality leads with a contest.
The first thing we need to do is design it.
It can be something as simple as participating in a prize draw or including fun activities such as crossword puzzles, making videos or photos, events, etc.
The most important thing to get leads is that participants give us their data in order to participate.
Some important points when running a Facebook contest are:
Plan
Like any marketing action, it must be included in our action plan and have a schedule and budget.
Choose the platform
Depending on the type of contest, we can use a specialized tool for this or do it directly.
A simple way to run a giveaway, for example, is to enable a registration landing dubai mobile number list free page and run a Facebook ads campaign to attract traffic.
Respect the terms and conditions
On this social network they are very clear about the rules for the contests.
These are constantly updated, so a first step would be to review them.
You can do it here.
Be transparent
However we capture data, people need to know how we are going to use it.
Choose a relevant reward or incentive
That is, it must be strictly related to our product or service.
Otherwise, the leads will not be of quality, because they will be attracted by something that has nothing to do with us.
Spread the word about our contest
3.- Make a contest
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