Ratings are how well people have rated

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Ratings are how well people have rated a podcast from 1-5 stars. The most listened to podcasts will also have a lot of ratings. Here’s a snapshot of the reviews and ratings for my own podcast:

Screenshot of Podcast Ratings and Reviews (to Find Your Target Audience)
Rankings are another way to find the most listened to podcasts (and individual episodes) in your niche, and iTunes ranks podcasts in each category. There’s no definitive way to know how iTunes ranks all of the podcasts on their platform, but they do have top podcasts broken down in each category. You can easily check out the top-ranked podcasts in your niche and even see which episodes get the most traction for the show.

Once you’ve found these popular podcasters and YouTube channels, you have a lot of options:

Follow them and learn more about your shared target audience by seeing the content they publish
Reach out and see if you can be a guest on their podcast (or co-what is thailand phone number a YouTube video) to get in front of their audience
Gather tangible ideas for blog post topics, podcast episode ideas and video topics you should be covering
Strive to learn exactly which content pieces are performing well with their audience—because those people are in your target audience too. Since these podcasts and YouTube channels are in the same niche as you, their audience is very likely to be comprised of the same people you’re hoping to attract, so consider what a successful partnership could look like with them.

10. Talk to People In-Person Who Are Interested in Your Niche
Another way to get to know your blog’s target audience better, is to reach out to them in-person:

Join clubs that encourage direct interaction with each other
Attend conventions and conferences (even virtual ones can do the trick)
Sign up for local events in your area
While there’s a lot you can do when it comes to learning how to find your target audience online, nothing quite compares to the lessons you can learn by talking directly with the people who share a passion for your niche—or are good candidates to learn from your experience within your field.

People who are enthusiastic about your niche will tell you the exact type of content that’d be most useful to them. Bloggers spend a lot of their time online in the digital world, but you can’t deny the benefit of networking with people face-to-face. No matter what your niche is, there’s almost surely some kind of event, convention, or club that you can attend and learn more about your target audience in-person.