SaaS marketing: everything you need to know to get on the cloud

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You're not as far from SaaS marketing as you think.

This new software product, preferred by 80% of end users over traditional models, has been a real revolution.

Companies such as Adobe, Microsoft, SAP and Google base many of their products on the cloud and, as a result, need specific strategies and ways of approaching the user.

Ready to move to the cloud?

What is SaaS?
Software as a service (SaaS) is a software delivery model in which a user subscribes to a central version rather than purchasing it outright and installing it locally.

Google Docs, the cloud version of Microsoft 365, or the SEMrush platform are all examples of why cloud-based applications are the future of software.

Its advantages, including its lower price than the local version, are pushing companies from all sectors to re-evaluate their models and move to the cloud.

The competitive advantage of this type of software is that it is much cheaper than its local versions.

Because?

You'll find out in this article, as well as its advantages, specific marketing practices for this sector and, as always, good examples of brands that have jumped on this bandwagon and are doing really well.

What is SaaS marketing?
We can define SaaS marketing as a series of specific techniques for companies that market cloud software.

Why a specific type of marketing for them?

Because the target user has unique behaviour patterns, needs and concerns, and because it is a relatively new product that still generates barriers that should be analysed.

What is the SaaS product user like?
The first thing I want you to keep in mind is that the user of this type of product dubai number for whatsapp is very varied.

Google's cloud software services like Docs, Slides, and Sheets are free, while other SaaS companies that target businesses have cloud versions of their products that cost a hefty monthly fee.

Therefore, the first and most important thing you should keep in mind is that SaaS marketing covers many types of users, from individuals to companies and from free products to some that represent a large investment for the company that hires them.

But let's go into more detail.

There are hundreds of SaaS applications and not all of them have the same penetration rate in companies or among users, in addition to the variety of prices and range of functions they cover.