Language in social media

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Each social media platform has its own specific language! For example, the language used on blogs is completely different from the language used on YouTube, right? Therefore, before defining the digital channels for your business to operate, take your specific audience into consideration.


Each social network has users with a unique language and paying attention to the smallest details is essential for the success of your results!


Why is it important to understand the language of each social media?
Language in social media

Imagine: a company produces a super formal institutional video to announce new job openings on TikTok. It doesn’t make much sense, right?


This is exactly what we are discussing in this article. All social networks are full of possibilities for entrepreneurs. However, you need to adapt your content to each format and also identify the audience for that channel.

It is worth analyzing each social network and studying the audience that engages the most, since each social media has a specific audience. Find out more below!



Facebook
Facebook has become the largest social network in the world and a portion of your target audience will certainly be there. When creating your corporate page, understand that it is for showcasing your business and not for personal matters.

So, use the tool to reach new fans, interact with customers and leave the private matters for your personal profile!

Family, friends, groups, people look to social media to pass the time and have fun. The informal atmosphere is a great option for you to create content that brings your brand closer to the audience.



Instagram

Experts say that Instagram has the ability to engage audiences up to 15 times more than Facebook itself. If you haven't yet put your company on the social network's stories and reels, you're probably missing out on sales!

There’s no point in creating an Instagram profile and only posting images and institutional ads. Use your chile phone number example profile in a more relaxed way, like your own followers. Imitate them, mingle with them, and show the day-to-day running of your business. Young people definitely dominate the social network with their many photos, hashtags, influencers, and even dancing on reels. Take advantage of the tools that the social network itself provides and get to work!





WhatsApp
First of all, we need to point out that the WhatsApp application has more than 169 million Brazilians connected to its social network. A great reason to invest in the digital channel, right?

The biggest phenomenon among private messaging apps, WhatsApp can be a powerful strategy when it comes to helping small and medium-sized businesses improve the way they communicate with potential customers. Exclusive promotions, content aimed at groups, the possibilities are endless! Take advantage of direct contact with your audience to bring them closer to your business and, of course, invest in humanized language!






Twitter
Did you know that the bird's social network is considered the number 1 platform for discoveries and there's more: 53% of users tend to be the first to bet on new products!

Highly engaged and with a powerful production of content, Twitter increasingly demonstrates that it has arrived to impact and positively influence business advertising.

It's worth remembering that the microblog only has 260 characters to win over the public through memes, hooks with the most talked about topics of the moment, pop culture and whatever your creativity plans. Challenging, right?





LinkedIn

If you have a company, you've probably heard that it should be on LinkedIn for business. Whether it's for networking, attracting new partners/investors, or even advertising company vacancies. The best professionals are there!
LinkedIn has now become a business-focused social network, with countless opportunities for marketing and sales. For example, Facebook and Twitter are more focused on personal relationships, while LinkedIn is more focused on business.



Since this is a more technical social network, with many professionals from different areas, it is worth betting on a more formal and professional tone. So, if you are going to replicate content from other social networks , don't forget to adapt it!



Pinterest
The social network is a favorite among people who are looking for new inspiration, ideas and references for decorating spaces. If your business is linked to the architecture and decoration sector, don't miss out on this opportunity! It is important to note that the social network is completely visual. When advertising your products, invest in photographs of the surroundings and also in high-quality photos of what you want to advertise.



Pinterest was created in early 2010 by Ben Silbermann and works as a sharing network. According to a Forbes survey, the social network attracts mostly Generation Z (aged 18 to 24) and Millennials (aged 25 to 44).



Youtube
In addition to the entertainment guaranteed through live streams, funny videos and interviews with various celebrities (we bet you have a favorite channel, right?), YouTube is a great showcase for the current market!

A large portion of the audience usually searches for the company's channel before making a purchase. Whether to identify the difference, watch reviews or even get a better look at the product.

Creating a YouTube channel for your company is a fundamental strategy to stay ahead of the competition, especially for businesses that deal with visual aspects, such as those in the beauty, decoration, fashion and gastronomy segments. Create interactive videos and sell a lot more!



TikTok

The social network of the moment already has over 1 billion active users worldwide, and anyone who thinks that only teenagers are connected to the network is mistaken. Since the beginning of the pandemic, TikTok has stood out among so many social networks and its numbers continue to grow. People of all genders and ages are migrating to the platform, famous for its short and thought-provoking videos. It is worth highlighting the fundamental role that the social network is acquiring in the music industry. Its influencers with millions of followers release new dances that even become the official choreography of several worldwide hits.