Direct Response

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CPM: Cost per mille (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges €3 CPM, that means an advertiser must pay €3 for every 1,000 impressions of its advert. CPM makes the most sense for a campaign focused on increasing brand awareness.
Views: Views are obviously more related to video-based activity. YouTube pre-roll allows your advert to be placed on certain videos and you only pay if the user watches more than five seconds. Views, in this instance, would be all the people who have watched more than five seconds of your pre-roll advert.
Read: ‘10 Ways to Grow Your YouTube Cha cell phone number list nnel’ for some essential brand-boosting tips.

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Direct response campaigns are those that include calls-to-action, and the main aim is to prompt immediate customer action. The goal of direct response campaigns is to generate immediate business.

Direct response campaigns are typically trackable. That is, when someone responds, you know which advert and which medium was responsible for generating the response. This is in direct contrast to brand marketing, where no one will ever know what advert compelled you to buy a can of Coca-Cola. Since direct response campaigns are measurable, you know which adverts are being responded to, how many sales you’ve received from each advert, and exactly how effective each advert is. You then drop or change adverts that are not giving you an ROI.