How to get to know your customers better

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Do you want to know why people come to your website or business and leave without doing anything? Then pay close attention to these tips, techniques and tools to get to know your customers better.

Tools to get to know your customers better
Major companies like Microsoft, Nintendo, Panasonic, and AVG already use Hotjar . This free tool shows you “heat maps” to understand how users interact with your websites. You can see where they click and how far they scroll , and poll users to find out their opinion on a product or idea you want to develop in the future. It will be as if you were watching them from another room without anyone knowing that you are observing them. This way, you eliminate any bias typical of experiments and surveys.

Know your customers
iPerceptions is another highly recommended option. Adobe, Dell and Volkswagen offer it as a good example. You will be able to know if you meet customer expectations or if, on the contrary, you have not achieved this and you need to fix it. Studies, surveys, analysis and a great many other resources will be at your disposal if you decide on this option. It is free, but you have customized quotes on its website and it has an app for smartphones.

And as with almost everything, Google also has a tool: Google venezuela number data Consumer Surveys . It's very easy to use: just choose your audience, write the questions and see the results in a matter of hours. You can ask up to a maximum of 10 questions and choose between different formats such as multiple choices or a star vote; filter whether they have accessed via smartphone or computer; whether they belong to one age group or another; and, in addition, if they respond they will have some advantages such as credits on Google Play.

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Tips and techniques to get to know your customers better


Before we share these techniques and tips with you, we want you to ask yourself something: take a blank sheet of paper and write down everything you already know about your customers . Whether they are men or women, their level of education, where they live or their job. And if you already know, write down all the questions you don't have an answer to, such as why they choose your products, what they like or if they have any problems that need solving.

That said, to get to know your customers better, you'll need to be a bit of a detective. Use Facebook and Facebook pages , and blogs to your advantage - follow several that are related to your industry. If you read the comments on these sites, you'll get a sense of their frustrations, what they're looking for and can't find, what topics interest them, and what they ask most about or request more information about.

A basic action such as calling or asking on the street will also work . Make a list of clients, go out on the street or ask them in your business after completing a purchase: what they thought of the service, why they chose you or if they have any suggestions.

Offer them something free or a discount if they subscribe to your newsletter and start a conversation from there. Once someone subscribes to your mailing list, instead of sending them the typical "thank you for subscribing" banner or email, use this opportunity to ask them a question. Continuing with the fashion theme,

Do you use your Facebook page on a daily basis? If not, start doing so now! With your Facebook posts you can ask your followers questions or polls to find out what they think about certain topics or if they want you to include a product among those already available.

Something that is very popular is to upload our opinion about a product on social media with a video or an image. Another way to get to know your customers better is to ask them for a testimonial or review after they hire your services or make a purchase. This way you will know what they liked about your service or purchasing experience, what things you need to improve, why they chose you in the first place and how you helped them.

And an extra tip or advice : examine which other brands your customers follow . Do you still have the blank sheet of paper that we recommended at the beginning? Then dedicate a little space of your time to this task and write it down. This way you will create a more loyal profile and you will be able to serve them in a more personalized way, you will know where to find them in less time and show them your products or services in a specialized way.