ONLINE BUSINESS – THE ENTREPRENEUR MAKES THE DIFFERENCE!

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Continuing with the subject of professional websites and the role of the entrepreneur in the online branch of his business, I will describe some situations and opportunities that arise below.

Feeding the website content:

From choosing a simple photo to writing a text to describe a product, it is essential that the entrepreneur's experience comes into play at this stage and helps his team explore the factors that decide a purchase. Of course, it is necessary to take into account the differences between online and offline consumers, but that is where dialogue comes in. These issues must be raised so that AB tests can also be carried out, in search of conversion.

For example: A web designer can make your business look beautiful, but buy realtor email lists are the one who knows the priorities that need to be highlighted in the project. The texts on the website are not there to make the entrepreneur cry with pride for his business (excuse my frankness); they are there to convey credibility and persuade the user, in the understanding that your company may be the best choice to meet his needs or desires.

Do you want results? Pay the price!

The spirit of the negotiator must be present in all your activities, and the Internet is no different. As repetitive as I may seem, writing this in almost all my articles, here it is again: “The Internet is a place for socializing!” Do you want to sell? Buy? Or do you just want to have fun? Adjust your focus, concentrate, and seek the help of good professionals if necessary.

Regarding social networks

Digital agencies play an important role in these areas, many of them work on the strategic management of content to be posted on social media. They develop campaigns, pieces with viral potential, such as videos and infographics, digital baits to collect data and encourage new prospects to register, but what must always be present is the figure of the responsible entrepreneur.

You are the face of your business. It is the entrepreneur that those interested in the business want to approach. The presence of the entrepreneur encourages the social group closest to the business to interact as well.

Engagement starts with you

One of the maxims of marketing is that everyone wants to play on the winning team, so when your company starts to stand out in advertising activities that allow interaction, the people close to you start to have in their hands an asset that sets them apart from the rest: pioneering. They got there first!