Reaching brand fans via Instagram

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YouTube has one of the highest recommendation rates of any social platform. The platform also has high conversion rates when it comes to paid advertising.

Especially if you offer a complex product or service, the presence of relevant videos can help to reach potential customers. In addition to explanatory videos, you can place pop-ups or interstitial ads , i.e. short clips that appear before a video.

Instagram is the third largest social media gambling data saudi arabia platform and the fastest growing. It is a younger network with 90% of its audience currently under 35 years old. However, as more people use the platform, this trend is changing.

Instagram for Business

Instagram is owned by Facebook - target groups and purpose differ. On this photo and video-based social network, users follow individuals as well as companies or brands and are inspired by interesting visuals. Stories enable the sharing of quick, instant photos and videos, often with various filters and visual functions. A "swipe function" can also be integrated into these, which allows the user to access a stored page with a simple swipe.

Stories disappear from viewers after 24 hours, but remain saved in an archive so you can view or repost them.

When it comes to brands, Instagram has a high level of engagement. Over 80% of users in the US follow at least one brand account. According to Forrester, engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.