You can find detailed instructions for landing page testing in Search Ads 360 Help

[Irfanabdulla1111]

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This is the most important element of the landing page, which should be visible on any device. Make sure the button is not covered by a live chat window or other elements (this can happen if you don't test different screen sizes).

Another trick is adding a bit more value than expected. In the example of a Netflix landing page, they could just use the standard "Join now" CTA. But instead, they went a bit further by highlighting that the viewer can get a free month of service:

cta-button

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Content relevance
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Visuals . You will have just a couple of seconds of a viewer's attention to demonstrate that the page is relevant, so if you advertise fishing equipment, make sure that the images on the page are related to fishing.

Offer a clear headline corresponding to the ad creative. According to Wordstream , most of converting headlines belong to one of these 5 categories:

- Clear value. It does not have to be necessarily what you define as traditional conversion. For a bank, the final goal is a loan application; However, as an immediate value the visitor can use the loan calculator in exchange for a phone number or email. Another example is a quick price estimator from a mover matching service:

content-relevance
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Load speed
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Every second it takes your landing page to load (on mobile) leads to a 20% conversion drop. Load speed is also a landing page factor for Google Ads, which means you will be losing money (and rankings) because of poor technical performance. There are several ways to assess the load speed of your landing pages:

In Google Analytics under 'Behaviour -> Site Speed ​​-> Page Timings'
In SEMrush Site Audit in the 'Errors' list:
load speed

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Device compatibility
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Unless you are running a campaign strictly targeting desktop users, device compatibility is crucial (and you will need to deal with different browsers anyway). The number one thing to check when adding a CTA, a live chat, a web form, or anything else to a webpage or a landing page is the compatibility for browsers and devices. Every person that clicks on your ad needs to be lead to a functional webpage.



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Ad scheduling
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Ads scheduling is an important decision. Not only does it involve when you want your campaigns' email database india start and end dates to take place, but it can also involve factors like dayparting or adjusting the bid for peak time periods.

ad-scheduling
Dayparting is the practice of having your ads show up only at certain hours of the day or days of the week, or both. The idea is to have your ad appear during peak hours when users are most likely to see them or convert.

Whether you use complicated ad scheduling will depend on your specific business. A good example of when to use it would be an overnight emergency vet targeting keywords like “vet near me open now.” Ecommerce businesses, however, who typically accept sales at all times of the day don't need to worry about this.

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