This new marketing platform will be data-based. place advertising material that is individually tailored to users , similar to what is now possible with Google or Facebook. Advertising messages for a new convertible model, for example, could be delivered to the target group of 28- to 35-year-old men with a preference for sporty cars - played out on nigeria rcs data blick.ch, autoscout.ch or handelszeitung.ch and in certain sections of bluewin.ch, as well as on Radio Energy and by sponsoring football broadcasts on SRF or SwisscomTV. This type of targeting is currently not possible with this level of finesse in print or online advertising or TV spots, unlike with Facebook or Google.
In the case of traditional TV advertising in particular, revenues are expected to fall sharply in the coming years. Media planners and marketing experts will soon realise that commercials on traditional linear TV channels are seen far less often than they expected. They are therefore switching to online video advertising spaces, such as pre-roll spots on YouTube or other video distribution platforms such as Zattoo, Wilmaa or Netflix.