6 major digital marketing trends for 2022

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The pandemic has also seriously shaken digital marketing strategies. And that's not all - due to new business models, new technological applications and legislative changes, what worked for your digital marketing strategy in the past may no longer work tomorrow.


The year 2022 is coming and of course it is necessary to keep up with the times, so today is a blog post about digital marketing trends for 2022.




1. THE RISE OF THE USE OF ARTIFICIAL INTELLIGENCE


With the development of increasingly advanced technologies, the question is also being asked in the field of marketing: how will the development of artificial intelligence (AI) affect marketing strategies, sales processes, and business models of companies and industries?


What is artificial intelligence (AI) anyway?


Artificial intelligence is a vast field of research, and there is a wide range of definitions for it. Artificial intelligence is a set of programs, algorithms, systems, and devices that exhibit human-like intelligence.


The essence of using these technologies is that AI is capable of interpreting input data, learning from this data, and demonstrating various ways of adapting to the operational execution of processes.


What does all this mean for digital marketing?


Regardless of the further development of AI, it is clear that it will change both marketing and sales processes. It will also bring many new business models. One of the areas where AI is likely to adapt the fastest is online shopping.


According to forecasts, we can expect that in the future we will be more concerned with questions of what is (still) ethically acceptable and permissible than with what is technically possible. Because despite all the technological possibilities, we must not forget that behind the labels consumer, user, client, buyer, there is still a human being.


REMINDER: You've probably heard that Facebook has changed its name to Metaverse, which also heralds the inclusion of artificial intelligence. You can read more about it HERE!



2. SALES WITH THE HELP OF INFLUENCERS


The influencer market is estimated to reach $15 billion by 2022, with most marketers reporting that they spend more than 20 percent of their budget on influencer content . The advanced use of artificial intelligence will also help you find influencers who are a good fit for your industry faster.


In this predictive model powered by artificial intelligence, you only pay for the conversions and sales your influencers bring you, which means a higher return!


Micro influencers have a better engagement rate than those with a large number of followers. It is the quality of followers that matters, not the quantity.





3. VIRTUAL ASSISTANTS (CHATBOTS – CHAT ROBOTS)


With artificial intelligence, increasingly popular virtual assistants are also emerging.

A chatbot is an assistant that communicates with us via text messages, and a digital companion that is integrated into websites or applications and helps companies get closer to their users.


Chatbots bring many benefits, including:

they can answer consumer questions without your intervention,

The artificial intelligence that powers the chatbot gives it a distinct personality, which enlivens the customer experience,

They increase customer interactions by providing a personalized and enjoyable experience.


4. COMBINED (HYBRID) APPROACH TO EVENT ORGANIZATION


Virtual events cannot replace live events, but they have become a necessity during the pandemic. By basic definition, a virtual event is an online event that involves a large number of people interacting in a virtual world rather than accounting email database in a physical location. At the event, people connect with a group of people who are interested in the same thing, and this immediately connects them into a community that many people lack during this time.


Whether you have events online, on-site, or in a hybrid model, events that are adaptable in new ways will create value for attendees. When planning your events for 2022, consider all options and make sure your live events also have a strong digital component.

5. CONTENT MARKETING


Do you want to stand out in your industry?


You need to stand out if you want to succeed and sell your products or services. Whether it's an image, video, or simple text, quality is very important.

You only have a few seconds for potential customers to notice you and look at your offer. Your visual content should be your cover letter. Remember, in the digital world, first impressions matter.


You can read about how to measure the effectiveness of content marketing in one of the previous blog articles How to Measure the Effectiveness of Content Marketing.



6. "MOBILE-FIRST" MARKETING


Why take mobile-first marketing so seriously?


People spend a lot of time online these days. A Pew Research study found that "regular" internet use among adults has increased by five percent in the past few years, which is not surprising. What does this mean?


Growth of internet users in one year 2020 and 2021.

Source: Hootsuite

In the world of marketing, the way people shop and buy has changed along with the growth of internet usage, which includes the way people access the internet.


As more and more people use smartphones and tablets to browse for products or services online instead of desktop computers , businesses need to create mobile-friendly content that will rank higher in search engines.


What you need to do urgently:

The website should be adapted to mobile devices.

Keywords should be adapted to mobile devices.

Social networks should be the main traffic generator.

Video is a must for mobile-first marketing.

Focus on the first 3 seconds – first impressions are key! Dare to be bold with images, opening text, or the first few seconds of a video.

Call to action buttons (CTA) and call-to-action messages are important.

I'll tell you what will happen in 2022 on Facebook, Instagram, and LinkedIn on Tuesday, November 23rd at 8pm.