Write your keyword here

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It's like when we already have all the ingredients and we are going to mix them following a recipe.

There are three essential tasks in this phase:

Check
We select the material we are going to use following technical and narrative criteria.

For example, if we did several takes of a specialist giving advice to the camera, we choose the one that looks best.

Edition
The selected material (images and audio) is edited.

Final details
These can be effects, subtitles, animations, color corrections, etc.

Here we take the opportunity to include branding elements such as logo watermarks, contact information, etc.

If we were in the offline world, we would hand the work over to the client to use as they see fit.

There is still a long way to go in our video marketing strategy.

Implementation of the video marketing strategy
Once we have our pieces, we make them known.

There are 4 basic steps :

Publication.
Diffusion.
Measurement.
Optimization.

Implementation of video marketing strategy
1.- Publication
Videos need channels to see the light.

So we publish them on the platforms we previously defined in our video marketing strategy.

When uploading them, we include the necessary data so that Google and these platforms understand what they are about and can thus have greater visibility.

It is essential to have previously done keyword research in order to include the appropriate information.

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These are the basic elements that we must add when uploading our work to YouTube:

The title
It is one of the main positioning factors.

It must contain the main keyword, and it is also important that it is short and eye-catching.

Description
This text should help the user understand what the content is about.

It should contain the main keyword and related words.

Tags
These tags help YouTube display related work on the right margin an email database marketing swiss d position it.

The miniature
This is the small cover that we have the option to place on our content.

It affects the number of clicks the video receives and, therefore, the number of views.

It must be eye-catching.