You may also realize that the tighter the cluster of nodes, the more interconnected they are. Publishers that appear closer are often owned by the same company (like Gannett) or have built-in auto-link syndication relationships. A good example is Gizmodo Media Group. Gizmodo owns Deadspin, Gizmodo, Jalopnik, Jezebel, Kotaku, and Lifehacker. The closeness of the nodes in this group is a result of a lot of interconnection and aggregation of stories.
After you’ve identified publishers with large link networks that you want to target, you can use Google search operators to search for individual journalists within those publications. For example, let’s say I want to include CNN in my jogging content outreach list. I might type “site:cnnom exercise” and filter results from the last year.
Three Benefits of Outdoor Winter Exercise (and Three Caveats)”. The author paraguay mobile database of the article, Dr. Melina Jampolis, writes a column for CNN that might be a good fit for your data-driven jogging content. The CNN placement could be the first of many, thanks to CNN’s extensive natural syndication network.
Step 3: Send a Killer Pitch
If you have great content and you’ve built a list of influential journalists and publishers in your subject vertical, the only thing standing between you and a large, diverse portfolio of backlinks is your outreach.
Between the subject line, intro, pitch body, and closing, that’s a lot of pressure to put into one email! Learn how to optimize your media outreach in my previous SEMrush post.