2.- Learn to talk to your audience

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If you were a dentist, you would describe surgery to your patient very differently than you would to a coworker.

The same thing happens in the different social profiles.

When you know your audience well, you know how to talk to them on social media.

Your communication on social media must be as personal as possible so that your audience feels comfortable.

It's important to be transparent and honest, describing on each social network what your audience wants to hear about your brand.

Determine what your audience likes and needs on each social profile and speak directly to those needs.

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3.- Share your story
Stories captivate audiences because a well-told story is exciting and humanizes your brand.

Stories are a surefire way to connect your brand with your audience.

The Danone brand has updated its logo to commemorate its 100th anniversary and in its bio it shares a brief, engaging story that attracts its target audience.

The story explains how the founder of the company, who called his son “Danon” as an abbreviation of Daniel, combined his son’s name with the number “one” to define the name of the brand.


Bios for social media profiles - Danone case
If you click on the link in their bio, it takes you to a very short video, describing the origin of the Danone name in just 30 seconds.

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4.- Speak like a person
Your brand's social media profile, unlike other communication channels, must be personal email database south africa and human, unlike other means of communication such as a company dossier or a press release.

The biographies on your social profiles should speak in the first person to humanize the brand .

If you look at the example, Dogvivant's Instagram profile connects with its customers from the start, sharing the user's desire to travel with their dog.


Bios for social media profiles - Dog vivant case
5.- Take care of the visual aspect of your text
Even if you only have a few characters available in your social media bios, try to draw users email database south africa ' attention through spaces, icons or symbols.

People tend to scan texts, even in small texts it is important that they are easily digestible.

Line breaks, especially for a platform like Instagram, make them easier to read.

Write your text in an app or online notepad before pasting it into the bio field.

Emojis add a fun and creative touch to your bio, and you can also use them to reinforce important information.

Look at the SEMrush profile itself, they highlight with emojis each of the aspects in which you can work on marketing with the tool, with strategic keywords of your business.