Real-time marketing: the importance of timing

shikharani00197 · Post by **shikharani00197** » Mon Dec 23, 2024 7:00 am

One of the main features that communication through social networks and mobile connectivity has brought is immediacy. Users can find out what is happening anywhere on the planet and from any device with Internet access. This has made possible the birth of the well-known strategy: real-time marketing.

But what is real-time marketing? It is a strategy based on the creation of content in real time, taking advantage of news and/or an event to obtain a high viral component and great notoriety in the media.

Be alert
The brand's social media communications team is ultimately responsible for implementing these contents in its strategies, as they are the final executors. Therefore, it is important that they always remain alert to news, events and happenings that occur around them, whether or not they are related to the brand. In this regard, monitoring on a day-to-day basis is essential, not only as an aspect of customer service or detecting conversations about the brand, but also to take advantage of these real-time marketing opportunities.

Speed
This point is key to a good implementation of this strategy. It may seem logical, but seconds make the difference in these types of situations. The key is to be as fast as possible and, to do so, it is necessary to create chile phone number action protocols, plan and have the means and teams prepared for these cases. Nissan UK took just seven minutes to enter the conversation about Kate Middleton's pregnancy and the results were very positive with a high level of interaction as well as millions of impressions around the world on publicity.

NissanUK_RealTimeMarketing

Platforms
Real-time marketing works very well on a platform like Twitter, as it is a social network designed for conversations, for current events, for real time. This does not mean that we should rule out other alternatives such as Facebook for this strategy, but we must understand that microblogging will make things easier for us when we need immediacy.