Google Ads campaign or Facebook Ads campaign?

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Online advertising is an important part of promoting a company. We will try to present two solutions here that will allow you to effectively promote your company and its services. We will focus on two services that currently have a large control over the market (97%). So how do these two flagship services from Google and Facebook work? We will also try to advise you which service to choose.

The article answers the questions:

How does a Google Ads campaign work?
What results can be achieved with a Facebook Ads campaign?
What are the differences between Google Ads and Facebook Ads?
The success of a company depends on several factors, first of all it is important to define our industry and the recipient of our services - the most important thing is therefore the strategy of actions that we undertake c level email database the budget that we have for advertising. The decision whether to choose a campaign in Google Ads or a campaign in Facebook Ads will depend on these criteria . It is worth analyzing which form of promotion will be the best in our case before the start of our advertising campaign. This is an important issue, because a poorly prepared advertisement can unfortunately lead to many problems with achieving good results and, above all, will waste our advertising budget. Choosing the wrong service can lead to a situation in which the company will incur costs and will not achieve satisfactory results. At the very beginning it will be worth familiarizing yourself with both forms of advertising and understanding why they currently offer such great opportunities when it comes to efficient advertising of the company.

Contents:

Google Ads - Google Advertising
Advertising on social media as part of the Facebook Ads campaign
Should I choose a Google Ads campaign or a Facebook Ads campaign?
Google Ads - Google Advertising
Advertising in the Google search engine is based primarily on what customers enter into the search box and what they are looking for . In other words, the basis for determining keywords will be the industry in which a given company operates. In Google Ads, the user enters various phrases that may be key to our business. The user enters a phrase in the search engine and if it matches what the person has prepared for a given campaign, a link will appear above the organic results in the place where ads are displayed (above the standard search results). The website address appears in the ad itself, as well as several encouraging texts .

The display of our ad in Google Ads is free. You only have to pay when someone clicks on such an ad, and thanks to this they enter our website . This is a convenient mechanism for the user and, importantly, a fair one. Here, you can conveniently control costs and settle the effect of the ad. The framework plan for the Google Ads advertising campaign must be very well planned . It is necessary to select keywords appropriate for our services or products, set a budget and prepare the campaign itself . We can also determine the reach of the ad , i.e. to whom such an ad will be displayed. After some time, you will be able to check exactly which keywords work well and are of interest to customers. Thanks to this, you will be able to focus on these words during implementation.