that more presence does not necessarily mean more impact and that channels must be chosen based on the company's resources and its benefits.
7. Email marketing is still the king of ROI, one of the things about digital m philippines whatsapp arketing that few companies know
Did you know that by 2023, around 52% of marketing professionals globally saw their ROI double on their email marketing campaigns? And not only that, 5.7% experienced their ROI increase fourfold. Data like this shows that, contrary to what many brands believe, email marketing is not dead , you just have to know how to target it in the right way. And what is that way? Well, by carrying out good segmentation and highly personalizing messages.
8. Interactive content is more engaging than traditional articles
This is one of the things about digital marketing that brands internally know but refuse to accept, either for convenience or lack of resources. In any case, it is worth remembering. But we are not only talking about the content we see on social networks, with which we can interact in the form of likes, comments or sharing. When we talk about interactive content, we also refer to including surveys, tests or calculators on the website or in the email marketing strategy; in short, making content that is already st