Email list segmentation is essential

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Your email list is comprised of different people with different needs and interests. You can't lump them all into one package and treat them the same.

Imagine sending parenting information to a Gen Z. They have no interest in such information. As you tick off the email communications you sent, have you accomplished anything?

That's why one of the first basic rules of marketing is to lebanon number search understand your audience. It allows you to segment them into different groups, according to specific criteria.

Open rates for targeted messages are high because you provide relevant information.

3. Personalize your automated emails
Take the time to think about the content that goes into your automated emails . It can have a huge impact on the type of experience people have.

A customer is more likely to read an email that you have addressed specifically to them. That means that the old way of doing things, dear sir/madam, is out of the question.

With automation, you don't need to type out each individual name and address. The software collects the details from the list and personalizes each email.

Don’t you feel all warm and fuzzy inside when you receive a welcome message after signing up for a platform? How about a special birthday or anniversary message? This communication is pretty standard and allows for the development of a template.

The same applies to things like promotions or special events. All the team needs to do is modify the information, depending on what is happening.