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Second, collect customer feedback through the Customer Advisory Committee and annual customer survey () and adjust marketing strategies accordingly. K will check and track every link of the customer journey. If any problems arise in any link, "all employees will be mobilized" to investigate the problem and solve it. In the early days, K expanded content development to meet customer needs. K almost let every employee participate in writing articles and making videos. These contents are focused on what customers want to know to help K build trust and credibility. This is what most companies lack.



Pillar Three: i Many startups experience a slowdown in revenue jamaica phone number after reaching $10,000 because the entire company's workflow is still manual and the marketing technology stack and processes are not built on a scalable basis. In 2017, K’s annual revenue was about $100 million. The biggest topic discussed in every general meeting of K during this year was almost always about automation. Automation is the foundation for startups to achieve rapid and scalable growth. K’s free trial took off only after the automation system was launched. The following figure shows a panoramic view of the system currently used by K’s marketing team.



Pillar 4: Most startups have limited budgets. and compete with large companies and well-known brands? How to maximize benefits with a limited budget? K’s marketing team chose to be bold. As an innovative product, K has a grand vision. Creating a bold brand is also in line with its values ​​and corporate culture. Boldness is of course risky, but it is also the best opportunity to get attention. The highway () is the main traffic artery in Silicon Valley, stretching from Los Angeles in the south to San Francisco in the north.