Setting the target persona and appealing points of "work satisfaction"

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When setting a target persona for new graduates, it is important to clarify the type of talent your company is looking for and identify the elements of "work satisfaction" that this demographic values. For example, Generation Z tends to value self-growth, social contribution, and work-life balance. Taking these characteristics into account, set appealing points for "work satisfaction" that match your company's strengths. Specifically, these could include opportunities for career advancement, flexible working styles, and the social significance of the business. It is important to effectively communicate these elements in line with the characteristics of the recruitment medium. Be sure to appeal to the target appropriately, such as emphasizing growth opportunities in media aimed at young people and large russia whatsapp number data discretion in media aimed at experienced people. In addition, by concretely illustrating your company's "work satisfaction" and showing it with numbers and stories, you can create a more persuasive recruitment branding. Communicating the appeal of your company in line with the needs of the persona will lead to high-quality recruitment.


2-2. Specific ways to visualize your company's "work satisfaction"
To visualize your company's "work satisfaction," it is important to effectively utilize employee feedback and growth examples. By introducing an aptitude test for employees called SPI3 for Employees and measuring "aspirations and work ethic," you can visualize the individuality and values ​​of each employee. This will clarify the overlap between employees' "strengths," "things they want to value," and "the work they are entrusted with," creating an environment where they can easily feel motivated. It is also effective to present employee interviews and success stories in story format. By sharing specific career paths and growth experiences in projects, you can concretely imagine what it will be like after joining the company. In addition, distributing videos of internal events and study sessions to show the real workplace atmosphere and learning opportunities will also help visualize "work satisfaction." These efforts will help applicants to concretely imagine what "work satisfaction" is like at your company and prevent mismatches after joining the company.