Five Case Studies of Retail Digital Transformation Initiatives

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Retail companies both in Japan and overseas are promoting DX measures that utilize digital technology to improve operational efficiency and customer satisfaction. Here we introduce some representative DX initiatives being implemented by major companies.

4-1. Lawson
Lawson has teamed up with Mitsubishi Corporation and KDDI to launch an initiative aimed at transforming itself into the "convenience store of the future" in order to solve retail challenges such as labor shortages and food waste, and to strengthen its contributions to local communities.

Specifically, based on the results obtained at the test stores, the company will expand the use of smartphone registers, AI signage, and robots to optimize store operations to its physical stores.

In addition, the company will also work to resolve local issues, such as disaster prevention measures using KDDI's Starlink communications environment and drones, and transportation support through collaboration with on-demand shared transportation.

The company also plans to deepen the role of convenience stores by expanding the Ponta economic zone and strengthening customer touchpoints through the renewal of au Smart Pass Premium.

Reference: Mitsubishi Corporation, KDDI, and Lawson begin efforts to transform uk whatsapp number data into "convenience stores of the future" | Lawson official website

4-2. Isetan Mitsukoshi
Mitsukoshi Isetan is focusing on digital transformation initiatives to improve customer experience and strengthen collaboration between online and offline operations.

Specifically, we are focusing on a CRM strategy as an effort to connect with each individual customer.

At the department store level, the store will provide a more personalized customer experience by expanding the scope of identified customers through the use of MI Points and the MI app, and by implementing personalized measures using the app.

At the group level, we are working to strengthen card acquisition outside of department stores by acquiring MI cards through external partnerships and promoting point strategies, thereby strengthening customer acquisition, and using this to promote the use of department stores and financial services.