Among them, the gross profit margin

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On the other hand, fresh food e-commerce companies based on the concept of forward warehouses such as PuPu Supermarket and Dingdong Maicai have snatched a large number of customers from offline supermarkets. Faced with the impact, Yonghui joined the "online" melee in the retail industry. During this period, Yonghui Supermarket also mentioned "full digitalization" as a top strategy. In an article reprinted on its official website, it mentioned that Yonghui pinned its revenue growth on online. In the financial report of 2017, Yonghui Supermarket listed the achievements of the "omni-channel strategic transformation": the annual online business revenue in 2017 was RMB 1.



1 billion, accounting for 1.3% of the operating japan mobile numbers income. The self-operated home delivery business of "Yonghui Life" has covered 10 stores and achieved sales of 1.1 billion yuan; the home delivery business of third-party platforms has covered 10 stores and achieved sales of 1.1 billion yuan. It stands to reason that the increase in the proportion of online business should be a good thing for the company. In most cases, this phenomenon means new traffic and new transactions. But there is also a possibility that the online business does not achieve any incremental business at all.



In fact, in the past three years, Yonghui Supermarket's operating income has not increased, but has been decreasing, from 1.1 billion yuan in 2009 to only 1.1 billion yuan in 2010. "I think it is difficult for anyone to have the ability to build an architecture again." The above-mentioned retail industry insider believes that this is a difficulty in the digital transformation of the offline retail industry. "If companies like Alibaba and JD.com can't do it, then the road of online and offline integration in the retail industry will definitely not work." Expensive tuition fees "Transformation" has been the "keyword" of Yonghui Supermarket in recent years.