Pinterest is the perfect platform for driving traffic to your website. It also helps you strengthen your brand identity by positioning yourself as a thought leader in your industry. These are the two focus goals that align best with Pinterest.
The platform is also ideal for inspiring and delighting existing customers with the kind of content they love. So we could say that this is more of a secondary goal. Since the main goal is to drive top-of-funnel traffic to the website.
Is your company's website fully optimized for conversions?
Let’s say your business follows all of Pinterest’s best practices. If so, you’re ready to scale an account that generates thousands of visitors per month to your website.
So without being able to convert this increase in traffic into leads, the effort put into B2B marketing actions on Pinterest may be completely useless.
Sure, your business will be building brand awareness. But if your benin mobile database website isn’t set up for success, you’re better off allocating resources to increasing your website’s conversion rate. Putting resources into Pinterest without an optimized website could be a waste of money.
Once your website is optimized, your integrated digital marketing strategy will start working to increase your visit and contact conversion rate. But remember: Pinterest traffic typically converts at a much lower rate than organic or referral traffic.
How does your industry relate to popular Pinterest categories?
The top ten categories, based on a recent survey of Pinterest users' favorite categories, include:
Art, art supplies and hobbies;
Flowers, food, drinks and gifts;
House, garden, pool/spa;
Health and beauty;
Clothing and fashion;
Entertainment;
Jewelry, Bags and Accessories;
Sporting goods;
Footwear;
Baby items.
So your products and services don’t fit into one of these categories? Well, this doesn’t mean that your company should stop including B2B marketing on Pinterest in its planning.
So talk to your team and/or digital marketing agency . After all, they will certainly find creative ways to think about how your industry can connect with some of the most popular categories. Who knows, maybe you will become a pioneer in the use of the network in your sector? This could be decisive in securing your role as an authority in your industry!
For example: SaaS companies can use the network. How? How about a series of infographics explaining the usability of their products and the ways in which they can be applied?
This can be very useful for showcasing your products and services as a solution for your customers. In addition, this material can appear in searches for your potential leads, making it easier for them to find your company.