Black Friday has already established itself as one of the most important dates on the commercial calendar in several sectors, and the Black Friday announcement for Restaurants is also an excellent opportunity to attract new customers, increase sales and strengthen the brand.
For many restaurants, the focus on Black Friday may be solely on offers, however, this date is a great time to showcase the best the restaurant has to offer, whether it's a unique dish, exclusive combos or a personalized service experience.
Furthermore, Black Friday can be a hook to attract customers who, if well impacted, can become loyal consumers even after the promotions end.
However, the success of a Black Friday campaign for restaurants depends on good planning and well-structured advertisements, capable of clearly communicating the advantages offered.
Furthermore, it is important that ads are displayed on specific channels to reach the restaurant's target audience, such as social media, WhatsApp and delivery platforms.
With this in mind, we have put together some of the best advertising tips for restaurants that want to stand out on Black Friday 2024 and win over consumers during one of the most competitive periods of the year.
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Check out below how to transform this date into a satisfactory experience for customers and a success for your restaurant!
Black Friday Advertising Tips for Restaurants
Best Black Friday Advertising Tips for Restaurants 2024
Advance Planning
Create a calendar with important data, including the production period of ads, deadlines for creating art and content, and planning for posts and paid ads.
Having a schedule makes it easier to organize and helps you avoid last-minute improvisations.
Ask yourself:
What is the expected result of this action?
Do you want to increase revenue, attract new customers or promote a new dish?
These answers will guide your ad targeting and advertising choices.
Check out the most complete business calendar for restaurants and delivery in Brazil!
Exclusive Offers
During Black Friday, consumers expect exclusive offers and really functional discounts, creating a special menu for these people, with reduced prices on popular items, is an excellent strategy.
But don’t limit yourself to discounts: add value to the experience with promotional combos, bonus dishes and coupons for your next visit.
Another idea is to offer exclusive services to those who place south korea phone number data an order through the restaurant's website or app, encouraging the use of these platforms and facilitating the ordering and payment process.
Invest in Social Media Advertising
Social media is great for advertising Black Friday promotions, so invest in ads on Facebook, Instagram and even TikTok, platforms where consumers usually look for offers and news.
To maximize impact, target your ads to local audiences and people who have previously interacted with your restaurant profile.
Use short videos and images that highlight the dishes on sale, creating a sense of urgency with phrases like “Only this Friday!” or “Limited time offer!”
Remember to adjust the tone of your ads depending on the platform: while Instagram allows for aesthetically busy photos, TikTok is great for more light-hearted and fun videos that can go viral quickly.
Use WhatsApp and Email Marketing for Promotion
WhatsApp and email marketing are direct and effective channels for communicating Black Friday promotions, especially to returning customers and people who already know the restaurant.
Create a customer list and send personalized messages about offers, encouraging advance booking or ordering on the day of the event.
On WhatsApp, you can create a broadcast list and send images and videos of the dishes with inviting captions, generating engagement and curiosity.
Email marketing can provide a more detailed approach, including the Black Friday menu and information on delivery times and methods.
Optimize your Website and Digital Menu for Black Friday for restaurants
Having an optimized and functional website is recommended to ensure a good customer experience during Black Friday. Check if the website is prepared to receive an increase in the number of visits and if the purchasing process is quick and intuitive.
For restaurants that use a digital menu, such as Cardápio Web, it is essential that the system is up to date and that the offers are highlighted in a clear and attractive way.