B2B Influencer Marketing: How to Choose the Ideal Digital Influencer to Boost Your Brand

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The persuasive power of digital influencers is indisputable, and Influencer Marketing has been widely used as an efficient strategy for B2B companies to enhance their reach and assertiveness in sales.

This can be justified by the feeling of identification that influencers generate in people, a fact that, according to data from MuseFind , makes 92% of people trust the recommendations and recommendations of this type of professional.

Given this scenario, investment in Influencer Marketing campaigns is growing more and more and gaining more traction. In 2021 alone, investments totaled around US$ 8 billion, according to a survey by the Qualibest Institute .

The survey also found that 76% of users have already purchased cayman islands whatsapp number database based on the suggestion of influencers . In other words, these professionals can be part of your business strategy to attract new audiences, increase sales and raise the status of your brand.

However, there are a number of issues that must be taken into consideration when structuring an action with digital influencers in the B2B segment , and that is precisely what we will discuss throughout the article. Follow along and find out more!

The Benefits of Influencer Marketing for B2B Companies
Considering that 71% of Brazilians who are connected to the internet follow at least one influencer, it has become essential to think of innovative alternatives to relate the reliability of a content producer to a brand.

However, the secret to efficient Influencer Marketing in the B2B segment is choosing the right influencer and the dissemination channel used by the audience your company wants to reach.

Furthermore, it is essential to consider the message that will be communicated, the policies and culture of your business, and the corporate image you want to convey.

According to a study carried out by Convince & Convert Consulting, 91% of B2B sales are influenced by recommendations from people in the field, meaning it is important to choose a personality who truly understands your product or service.

With this, companies gain commercial advantages such as:

Increased visibility and digital positioning ;
Expanding your network of contacts;
Authentic and human communication;
Big brands like Microsoft, IBM, National Geographic and SAP, apply Influencer Marketing to boost their sales and produce a positive impact on the market.

But after all, how can this be done?

How to define the right influencers for your campaign
The results of your actions will depend on a series of criteria, but the most important thing is to understand how to choose the ideal influencer for your B2B strategy.

The first step is to understand your lead 's pain points and desires , and then look for a digital influencer who offers good reach within their digital community and produces relevant content.

Other important factors are the resonance with which your posts resonate on social media and whether you are considered a reference in the media and your audience.

It is also essential to structure the types of corporate materials in which you will include the influencer, such as articles, interviews, videos, advertising campaigns, events and other actions within your objectives.

Techd can help you define all of this and much more, as we are a marketing agency specialized in the industrial B2B segment and we are connected to the best trends in the digital ecosystem. Contact us and learn how to invest in Influencer Marketing!