Content analysis lecture by Anna Flimm (OMT)

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Content marketing astronaut Anna from OMT began her presentation on content marketing and refinement at 7:00 PM. Anna gave the astronauts practical tips and inspiration on how ChatGPT can support content creation.

For those who wanted to expand their knowledge in keyword research, Anna offered comprehensive insights. She explained how tools can support this work, from beginners to experts.

GA4 presentation by Sascha Behmüller (ReachX)
Picture of audience and speaker Sascha Behmüller during his presentation on GA4.
Lecture by Sascha Behmüller on the topic of GA4.

After a brief break, our Managing Director Sascha began the second topic of the evening. His uae phone number data presentation addressed the highly topical issue of Google Analytics 4. His main focus was on how to manage your own data and the foundation for a smooth transition from Universal Analytics to GA4.

The most important learnings of the lecture:

Universal Analytics will end on June 30, 2023 (6 months later, the “old” data will no longer be available)
Automatic tracking of your own base events
New possibilities for data analysis
A slide from Sascha's presentation on GA4.
Slide of Sascha's presentation

Would you like to have the presentations? No problem – download them here .

Our first moon landing: A complete success
After the event is before the event. While we look back on a successful event with great satisfaction, we are also busy planning for the next moon landing. Join us on June 21st!