How to make your SEA landing page fit

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Are you gaining traffic through your Google Ads , but nothing's happening on your SEA landing page—no sales, no leads? Or are you just now considering a separate SEA landing page?

Then you have come to the right place.

Perhaps you're familiar with this scenario? You launch a Google Ads campaign in which Google's keyword evaluations confirm the following hypothesis:

The given landing page does not harmonize ideally with the keywords and ads.

Once a user has clicked, the ad seems to have piqued their interest. However, if no mexico phone number data further action is taken on the landing page and the user immediately bounces back, all the effort and expense will have been for nothing.

In this article, you will therefore receive important tips on how to convert the traffic gained into conversions by means of optimization measures on your SEA landing page.

But let us first answer the following question:

(When) do I need an SEA landing page?
You may have already asked yourself whether separate SEA and SEO landing pages are even necessary. This question is best answered in the context of your overall online strategy.

An example:

If you sell products that require explanation or are highly competitive due to many competitors, you have to remember that users do not necessarily make a purchase the first time they visit your website.

They may first gather more information about the product and compare different providers. This already results in two distinct phases in the sales cycle: