Types of Point-to-Point Conversion Tracking (PPCT)

[bitheerani90]

We believe that knowledge doesn't take up space, so the more information we have, the better decisions we can make. With this in mind, Guru created different tracking methods: Sales Tracking and Lead Tracking.

Sales tracking aims to track conversions, which are intended to norway mobile database the user to immediately purchase a product offered in a traffic source.

Whereas lead tracking aims to track captured leads and monitor them to identify conversion points over time.

Sales and lead tracking are built from the combination of 4 possible tracking elements that Guru provides: Sales RPPC, Checkout RPPC, Capture RPPC and Lead RPPC. Your tracking structure must be configured taking into account the sales structure used(1).