For which goals are Smart Shopping campaigns suitable?

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The possible goals of Smart Shopping campaigns are formulated quite clearly by Google:

In addition to simplifying campaign management, the format aims to maximize revenue and improve return on investment (ROAS). This also includes increasing reach.

This is exactly what Google achieves with the help of automated bidding and ad placements. This also means less manual intervention—but that's ultimately the whole point of Smart Shopping campaigns.

The YouTube channel “Google for Retail” shows in this short video sales increases of over 20 percent in test runs – while costs remained the same:



However, increasing conversions is not the focus of Smart Shopping campaigns.

For example, if your primary goal is to minimize your inventory, this format probably jordan phone number data wouldn't be the most suitable. However, if you want to achieve higher and more cost-effective revenue per sale, this format could be very interesting for you.

Now let’s look at the technical requirements.

After all, it's no use if I warm your heart to Smart Shopping campaigns if you possibly don't meet the technical requirements.

Requirements for Smart Shopping campaigns
First of all, you should have an online store. Since Smart Shopping campaigns, as mentioned, include Shopping Ads, this should be obvious.

Also take the following irreplaceable “ingredients”:

Active Google Ads account including conversion tracking to track website sales.
A Merchant Center account linked to the Google Ads account, including a product feed.
→ Google recommends using the entire product range for Smart Shopping campaigns.

Google Website Tag and activation of remarketing
Existing Google Shopping campaign that has generated at least 20 conversions in the last 45 days.
Remarketing list with at least 100 active users
1:1 logo (at least 128 x 128 pixels) – acts as a kind of placeholder image
Meets requirements according to Smart Shopping campaign guidelines, which are the same as those for standard Shopping ads .