Reasons for abandoning purchases

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According to a survey conducted by Forrester Research, 50% of e-commerce sites worldwide have a cart abandonment rate of over 50%. In Brazil, a survey by Ve Interactive revealed an abandonment rate of over 80%, alarmingly reducing the conversion rate of online stores.

There are many factors that lead to shopping cart abandonment. Some of them include:

Shopping carts with pages that take a long time to load. A confusing and error-ridden sales closing process generates the majority of abandonments because it does not convey any credibility or security.
Shopping carts with non-responsive pages. In other words, they are not prepared to be accessed and viewed via mobile devices.
A shopping cart that requires registration before closing the sale. Even a romania mobile database registration can become an obstacle for the customer to continue the purchase. Especially if it is difficult to fill out the form on smartphones and tablets.
Mandatory registration process. Long, bureaucratic and time-consuming. People don't have time to waste. If they find themselves needing to fill out huge forms, they'll stop where they are and look for another site that can serve them more quickly.
Demands for highly structured passwords. Many e-commerce sites require passwords with a minimum number of characters, including letters, numbers and special characters. In addition, they also suggest entering a system-generated password or choosing a correct image to “prove that you are not a robot”. Be patient!