Opportunities in a SWOT analysis are those situations

[shukla7789]

Weaknesses in a SWOT analysis include internal initiatives and aspects that haven't produced the expected results. Identifying them is essential to understanding the overall state of your business and, above all, defining the starting points from which to optimize it .

It's advisable to analyze your weaknesses alongside your strengths so you can compare the points that comprise them. And even identify your strengths first so you can, as we mentioned, use them strategically to better address your weaknesses.

To identify your project's weaknesses, you can also start thinking about questions like: Which initiatives aren't working well? Why? What are the areas for improvement? What resources could improve performance?

Opportunities and changes that are exit mobile number database to your business but affect the market in which you operate and can, therefore, positively boost your growth and, in this sense, give your business a stronger competitive position .

To identify your opportunities, you can consider: What resources can you use to improve your weaknesses? Are there market gaps in your product or service? What are your short- and long-term goals and objectives?

Threats
In a SWOT analysis , threats , as opposed to opportunities, are external events and circumstances that can affect certain areas of your project or temporarily weaken your market position. A clear example is the recent COVID-19 pandemic.

To identify external threats, you can consider: What market changes are worrisome for your project? What new trends are latent? In what areas are your competitors currently outperforming you ?