4. Have a Clear Communication Plan for Downtime

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Even with the best precautions, downtime can occasionally happen.

What’s crucial is how you handle it. I advise preparing a communication plan before you need it. Know how you will inform your customers if your website is inaccessible.

This might involve posting updates on social media channels, using luxembourg mobile database lists, or providing alternative contact methods (like a phone number or temporary landing page).

Why it matters: Silence during downtime breeds frustration. Keeping your audience informed shows professionalism, manages expectations, and maintains trust even when things aren’t running smoothly.