Most used techniques in GDD

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To give a clearer picture of the techniques typically used, we'll present an example from the "Problem Solving" approach, in which the seller positions themselves as an authority on a specific topic, such as web positioning.

Next, using various techniques, he helps support the potential client on the topic. Techniques such as:

Webinar : "Tips for Search Engine Ranking"
Email marketing campaign . With techniques to optimize your website.
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Blog . With notes and weekly updates on the topic.


Requirements for a demand generation campaign
All advanced demand generation programs rely on marketing actions that dynamically generate leads, as well as actions and processes such as branding, search engine optimization, viral marketing, social media marketing, email marketing, and search marketing.

Through the process, other aspects are developed that facilitate lead capture . For example, demo versions, webinars, free downloads, and white papers.

Demand generation is neither the same nor similar to the conversion process; the latter is a separate task that occurs once the generation has occurred.