How to promote a company on Instagram? Check out 10 strategies

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Do you know how to manage your brand efficiently?
The digital transformation has brought about many changes to the lifestyle of modern consumers, making it necessary to implement new advertising strategies that are truly attractive to their consumer profile .

Instagram, for example, is the most used social network at the moment and can be a great ally in a brand's promotion strategies, did you know? However, the promotions of a business profile should not only serve to sell your products and/or services.

The truth is that posts must have relevant content so that your potential customers are interested in following your company's profile and engaging more with it.

To help you, in this post we have brought 10 tips on how to austria mobile database your company on Instagram to bring more people closer to your brand. Check it out below!

1. Create an account for the company

You might be wondering why such an obvious topic like this is included in a post about how to advertise on Instagram, right? Well, it may seem irrelevant, but many companies that are entering the world of digital marketing don't know that there is a difference between a personal profile and a business profile on Instagram.

If you are part of this group of new companies on the internet, you need to understand that a business profile gives more credibility to the brand than a common profile used for everyday publications, as this shows a lot of lack of preparation and can drive away potential customers.

So, here are some tips on how to create a business profile on Instagram:

Create an Instagram account. Go to your account settings and click “Switch to a business profile.” You will only need to link your company’s Facebook account to this account;
use your brand logo in your profile picture;
write a brief description of the company in the text that appears below the profile photo, so that Instagram users get to know it and become interested in it;
Add the link to your website in the space provided for the “Edit Profile” function. Remember that this is the only place where a link will be “clickable” on Instagram.