How to improve your social media strategy on LinkedIn by mid-2023?

[shukla7789]

With 930 million members (+30 million since January 2023) and record levels of user engagement, posting relevant content is essential on LinkedIn. It's a must! The algorithm promises that if you create content that's relevant to a specific audience, they'll definitely see it...

For example, if you always engage with content related to digital marketing, you'll see more of it on your feed. If you always post about digital marketing, your target audience will inevitably see more of your content. And the find your mobile number database niche your approach, the better LinkedIn's algorithm can direct your content to the top of the right feeds.


In this context, all updates are in the service of broadcasting the right content to the right audience!

LinkedIn's Recent Algorithm Changes in 2023
Just like Instagram, which recently unveiled how its algorithm works to improve your social media strategy on Instagram, LinkedIn has revealed the major changes to its own algorithm, which have been rolled out over the past few months.

Following these significant changes, there are several factors to keep in mind before posting on LinkedIn:

Don't try to hack the algorithm! LinkedIn is aware of the rise of unprofessional Facebook-style posts that are primarily used to attract attention with low-quality content. The social network is working to reduce this type of content and ensure that user feeds are more relevant and informative, not just engaging.
Focus on first-degree connections . People you know are more likely to engage with your posts than people you don't know. As a result, LinkedIn's algorithm now shows more posts from direct connections in feeds;
Showcase your expertise by sharing quality advice. The algorithm now tries to identify each user's interests to show them more relevant niche and expert posts. To boost your visibility, make sure you not only share your expertise, but also address a specific audience and respond to your comments to start quality conversations. Recent data also shows that being the first to comment on your own post is no longer penalized, and even has the same impact as comments from others.
New success metrics on LinkedIn
Also note that LinkedIn uses certain metrics to evaluate content: relevance, expertise, and engagement.

Relevance : This refers to the relevance of the message to the audience. Your content should share ideas that can resonate with a specific professional audience instead of trying to appeal to a mass audience. For example, if your industry involves community management training and that's what you choose to write about, LinkedIn's algorithm will ensure the right people see it;
Expertise : This refers to the author's expertise in the subject matter of the article. Demonstrate that you have a thorough understanding of the content you are sharing to build trust.
Engagement : The presence of "meaningful comments" from people historically interested in the topic of your post. Your followers matter more than ever today, but in quality rather than quantity: Simply put, if you post about a topic, the people who will see it are those you follow or vice versa, then anyone interested in that topic. Therefore, your LinkedIn network should be filled with people likely to be interested in what you share and engage with you.
As a creator, aim to create content that not only appeals to a specific audience, but also highlights your expertise and encourages real engagement!

Get creative with your content on LinkedIn!
Your LinkedIn page works best when it's rich in dynamic, visually appealing, and valuable content. Plan it thoughtfully with your audience in mind, explore all possibilities, and you'll see your follower count gradually increase.