Inbound marketing in focus: essential guide on the subject

[shukla7789]

Inbound marketing is a group of digital strategies used to create relevant content with the purpose of attracting and converting customers.

Since consumer behavior has changed, especially in the last two decades, businesses have needed to adapt to win over their potential customers.

With easy access to information, products and services online, it has become easier for people to buy, but competition between competing companies has increased.

This has created challenging demands for areas such as advertising and marketing, the latter of which has gained concepts such as digital marketing, content marketing and inbound marketing.

The economic scenario also favored entrepreneurship, so thousands of costa rica whatsapp number database began to open every year. Even though some of them closed their doors within a few years, many remained and increased competition.

The result of this, you can imagine: a one-on-one battle to achieve good organic positioning, better brand visibility and a solid digital presence.

Well, there is a lot to cover on this topic. That is why we have created this mini-guide, for those who are new to the field and need to learn about inbound marketing and for those who already work in this segment but need to update their knowledge.

What is inbound marketing?


Inbound marketing is a strategy that brings together digital marketing tools to explore channels such as social networks and blogs using relevant content and, in this way, attract and convert customers.

Inbound marketing is one of the most powerful tools in digital marketing today. Because it is a less invasive technique, it has great potential to bring your brand closer to your customer and generate good results.

In other words: we no longer offer the product (directly) but rather create “ties” with consumers who have the potential to become our customers.

Therefore, we talk about relationship marketing or attraction marketing, concepts that replace traditional internet marketing techniques.

Advantages of attraction marketing
Through attraction techniques, the target audience enters a sales funnel that allows companies to reduce their customer acquisition costs. At the same time, they also solidify themselves as a reference in their niche.

In addition, there are two other great advantages of inbound marketing: its high conversion rate and the value of sponsored links, which can cost up to 60% less than conventional marketing actions.

Inbound tools


Before we talk about each tool, we must clear up some confusion that exists between inbound marketing and content marketing. Please note: they are not the same thing.

In fact, content marketing is one of the inbound tools, as we will see below.

Content production is, in fact, the cornerstone of inbound marketing. All of the following tools depend on relevant, persuasive and compelling content:

blog; usually linked to the business website;
company social networks: Facebook, Twitter, Instagram and YouTube;
email marketing ;
landing pages, such as e-books, infographics, glossaries and others.
This content, in turn, is based on SEO techniques – Search Engine Optimization, another important inbound marketing tool.

Steps


Inbound marketing is worked in a logical sequence of steps that complement each other.

Get to know each one of them:

Step 1 – Attract: No more wasting energy chasing customers. The idea now is to create attractive content that will make people interested spontaneously. The result? People who are genuinely interested and more engaged, as well as potential buyers.
Step 2 – Convert: Remember that person you attracted in the previous step? Well, they will now become a lead and are now ready to move forward in the purchasing process. This is when the user provides their contact information – mainly their email. This happens through an offer, rich material such as an e-book, webinar, free trial, and others.
Stage 3 – Relationship: since not all customers are ready to make a purchase, the relationship works to help them advance in their journey and as an attempt to speed up the purchasing process. This happens through promotional emails or newsletters – in the latter case, the direct and indirect offer of products/services is worked on. At this stage, the term used is “lead nurturing”.