Over the past few years, there have been huge changes in the way content is consumed on websites. The average person now owns over three connected devices, and 58% of searches are done on a mobile device. This presents a daunting task for companies – they have to create the right content at the right time, and it has to be adapted to each device. Traditional content management systems (CMS ) were originally designed for desktop websites, and now they have to evolve to meet these radical changes in user behavior. So, what’s the solution? If your company’s priority is to create content that is adapted to different communication channels and reach customers at every possible touchpoint, you can use a so-called c loud-first headless CMS .
In this blog, we will explain what a Headless CMS is to help you make the best decision for your business.
What is Headless CMS?
A headless CMS is a content management system that completely separates the design from the content of a website. You create content within the system, and access that content across devices is achieved through an application programming interface (API ) . Unlike traditional systems, a headless CMS has no control over the presentation of content. The marketing team enters content into the system only once, saving time, and letting front-end developers take care of the presentation of content across all channels and devices.
Why use Headless CMS?
Here are a few reasons why you should choose Headless CMS for your next website creation endeavor .
Content creation speed
According to eMarketer statistics , 60% of marketers morocco phone number data create some kind of content at least once a day. Content marketing used to be the exception, but now it’s the rule, and marketing teams are constantly striving to provide their audience with more and more interesting content across multiple channels. A headless CMS can help immensely in this endeavor because it allows for one-time content creation that can be adapted to all channels and devices using an API. Also, this system is not only efficient at initial creation, but also allows for editing existing content. Simply edit the original content, and the versions on other channels will be automatically updated, meaning you don’t have to repeat the same process multiple times. Thus, a headless CMS allows teams to make omnichannel marketing a reality.
Keep up with the future
An API-driven content management system is flexible enough to keep up with the ever-changing world of technology. Headless CMS is a step forward for companies looking to launch a content-first digital strategy . For example, Amazon Alexa’s voice assistant first hit the market in November 2014, and ComScore predicts that 50% of all searches will be voice-based by 2020. So, no one knows what new content delivery methods will bring, but you can be sure that by using a Headless CMS, you’ll always be one step ahead.
Improve user experience
According to Invision statistics , every dollar invested in user experience design brings a return on investment of $100 - 9,900%. There is no doubt that with the advancement of technology, users have become accustomed to the best possible digital experience, so they give preference to brands whose websites provide them with this. Therefore, those who cannot adapt to new needs will quickly start to lag behind the competition. Headless CMS allows you to create a first-class user experience with all content and on all devices, regardless of whether it is a website, application, VR ( Virtual Reality ) system or digital billboards.